DESIGN HABIT 2011: CONNECTING TO THE WORLD

***EVENT DATE***
Workshop: June 5(SUNDAY), 8AM - June 11(SATURDAY), 5PM , 2011
Portfolio Review: June 11, 2PM to 5PM


***Description***
Design Habit is the only Graphic Design Workshop in South Dakota. The program was first introduced in 2010 and continues to offer opportunities to people who want to build external experience and engagement.

Graphic Design is a discipline that is greatly related to the commercial environment and the human experience. It is important for graphic designers to build relationships with the industry at an early stage in order to gain practical experience and share their work with others¬.

Design Habit sets the agenda for the role of design in cultural, creative, and social contexts and the interaction for ideas in conceptual, informational, and ethical framework.

Design Habit consists of intensive graphic design workshops and presentations, sharing a wealth of knowledge. The insights and inspiration from "Design Habit" will live on through your future designs.


***Goals***
Explore the idea of “better”, “different” or “more intense”, “smarter”.
Facilitate collaboration among professionals engaged in designing.
Foster the influence of design and how design can improve the human experience.
Bring aesthetic delights and experiences.
Foster the diverse creative thinking design processes and the design methodologies.
Energize design community in South Dakota with strategic thinking, creative collaboration, and design excellence.

***INSTRUCTORS***
[Young Ae Kim]
M.F.A Graphic Design at Savannah College of Art and Design
B.F.A Industrial Design at Sookmyung Women’s University
Assistant Professor | Graphic Design | Art Department
University of South Dakota

[Julius Woodard]
M.F.A Graphic Design at Savannah College of Art and Design
B.F.A Graphic Design at Norfolk State University
Freelance Graphic Designer at Gerogia, South Carolina, and Verginia

***SESSION 01 (CHOOSE EITHER SESSION 1 OR SESSION2)***
[Advanced Digital Design I: Dreamweaver + CSS]
This course focuses on Internet sites design and management. Students are expected to be developing HTML and CSS knowledge, navigation systems, visual hierarchy, basic animations, image preparation, and file transferring protocols. Students review and critique Web sites from cultural, informational, aesthetic, and functional perspectives

[Advanced Digital Design II: Flash + Action Script]
This course focuses on educating students to develop complex graphical user interfaces and animation. Students explore that software and its Action Script programming language while working with navigational elements, animated graphics and rich multimedia content, including sound and video.

[Dynamic Typography: After Effect]
In this course students will be introduced to strategies of visual communication through kinetic elements, focusing on form, speed, rhythm, orientation, color, texture, and quality of motion. Students will explore the expressive potential of letterforms in a variety of exercises dealing with dynamic typography and motion.

***SESSION 02 (CHOOSE EITHER SESSION 1 OR SESSION 2)***
[Bookbinding]
This course emphasizes basic bookbinding techniques along with incorporating design. Students will gain knowledge of different types of bookbinding skills and be proficient enough to take more advanced bookbinding workshops or work at the apprentice level at a bindery.

[CI & BI Design]
This Course is an in-depth study of the psychology, function, and methodology used in the creation of a corporate identity image (logo). Using real and fictitious case studies, students will produce an analysis and, from that analysis, derive a design brief. The design brief is then implemented as a corporate identity image.

[Information Design]
The goals of this course are to ascertain (as best we can) the kinds of documents and other information resources that will be most needed in the 21st century and to gain the conceptual knowledge and design skills to expertly create such documents and information resources.

***REGISTRATION***
The Division of Continuing & Distance Education
cde@usd.edu | 605.677.6112 or 1.800.233.7937
The workshop cost is equivalent to 3 credit hours at the University of South Dakota.

http://www.usd.edu/summer-school/cfa-summer-programs-for-teachers.cfm

***CONTACT***
Cory Knedler, Chair | Cory.Knedler@usd.edu | 605.677.5636
Young Ae Kim, Assistant Professor, Graphic Design | YoungAe.Kim@usd.edu | 605.677.5152
www.usd.edu/fine-arts/art/index.cfm
https://www.facebook.com/event.php?eid=199716920067978
https://www.facebook.com/pages/Design-Habit-Graphic-Design-Conference/181421638572321

USD LOGO TRIES FOR "NATIONAL APPEAL"

A new-look logo for the University of South Dakota was submitted for trademark approval Friday with what school officials hope becomes a widespread rebranding of the institution, as well as its Division I athletic department.

The "U." logo era at USD, which began in 2002, is coming to a close. The proposed "SD" will represent the entire school but get most of its play publicly in athletics, with the state's initials prominently featured to an extent that they had not been with previous logos.

"We feel like we need a logo that has a national appeal," USD marketing vice president Jeff Baylor said. "We want it to represent a flagship institution on a national and global stage."

Initially administrators expected to have an official unveiling before the 2012-13 school year, but they decided on keeping the process a more public one, short on dramatics.

"We want to be able to show people how we got here," USD athletic director David Sayler said. "If we were to try to keep it quiet and pull a curtain on something in August, I think people would feel left out."

Officials have been working with Sioux Falls advertising firm Lawrence & Schiller in search of an appropriate symbol. USD officials say they went into the process with a clear idea of what they wanted.

"There are different approaches you can take on a process like this," said Bob Fitzpatrick, USD's director of marketing. "But at some point, you see something that looks like it's been around a long time, and it looks like it's going to last a long time. We don't want to have a conversation two or three years from now and say, 'Gee, we should be doing something else.' "

Pat Schroeder, a Sioux Falls lawyer and 1976 USD alum who is a member of the "Howling Pack" booster club, gave the new logo a positive review.

"It's definitely better than the one they had," Schroeder said. "It takes me back to when a lot of the teams' uniforms had the 'SD' letters on them, so this is something new that also has some tradition."

The change was made after researching the value of USD's current logo. School officials gathered evidence confirming what several of them already suspected - nobody is quite sure where "U." is coming from.

"It's an unrecognizable generic mark," Baylor said. "That's not the reaction we want in our branding."

When the school committed itself to something different, the next step was in looking at how other two-word states and other flagship schools used initials as logos.

"No one looks at the North Carolina 'NC' and wonders what it stands for," Sayler said.

"State flagship schools using their initials is widespread - you have the Arizona 'A', the Oregon 'O', the Washington 'W' - and they're the logo for the entire university, which I think is also very important. We want a logo that will stand out and lay claim to who we are."

The athletic department branding will continue to have elements exclusive to its own marketing aims. Charlie Coyote, for instance, is going to survive the cut, Sayler said, as will some version of the paw now included in several of its athletic department insignias. The logo on the football helmet, which has undergone several changes during the past three decades, definitely will change for next season. The current logo is a paw with the soon-to-be-canned "U." imbedded inside it. The school has a new basketball court coming for next season that also will provide a canvas for the new look.

"What was great was that we all looked at this together as a university," Sayler said.
"It was important we were all connected."

{Article from} http://www.argusleader.com/article/20110409/NEWS/104090330/USD-logo-tries-national-appeal-

UNIVERSITY POLICE GETS FACE LIFT

Instead of going to a design firm such as Lawrence and Schiller of Sioux Falls, the University of South Dakota's University Police Department decided to utilize the talents of USD graphic design students for the redesigning of their vehicles' logos.

"We got the new vehicles and then we were deciding on whether we were going to keep our old graphics or go with new graphics," UPD Officer Rick Johnson said, coordinator of the project.  "We decided to go over to the fine arts, the graphics department over (at the Fine Arts building), to talk to them to see if they could help us out."

Dallas Schnack, assistant director of UPD, said the idea stemmed from the department's switch from the university's public safety to the police.

"Public safety is a little too general and police are what we are anyway so it helps to identify exactly who you're dealing with," Schnack said. "It kind of started with that and then from there we wanted to kind of change up our logo."

With the help of YoungAe Kim, assistant professor of graphic design, the UPD combined forces with USD's chapter of AIGA, a professional design association, to come up with new designs for the UPD vehicles.

"(The UPD project) was a volunteering opportunity to expose everyone who was interested in (AIGA)," Kim said. "Five students were interested in it and they were narrowed down to three to compete against each other."

She said the project was a good experience for the students to go beyond basic designing, but to be actually incorporating the designer-client relationship, a significant aspect of the profession.

"It's good to understand the client's side and what they're looking for," Kim said. "Having the communication in between, we can have better understanding of the (client's) needs and what they're looking for design wise and the message their trying to deliver on the surface."

The quality of the wide variety of styles and works submitted from the students were impressive, Johnson said, making the decision a difficult one.

"It was your very simple to very elaborate designs," he said. "They were all very good and it took us some time to decide which one we wanted to put on the cars."

The UPD ultimately chose senior Luke Egging's design because it incorporated both design aspects they were looking for: the use of USD red and a design that would complement both the Tahoes and Crown Victorias they drive, Schnack said.

"To me personally (the design we chose) looks very professional and basically does what it's supposed to do, letting people know we're the university police," Johnson said." I think it just flows real well with the vehicles."

Schnack, too, was impressed by the amount of effort the students put into their presentations and is sure the UPD will be utilizing them in the future, he said.

"(The students) put (their designs) on our specific cars so you could see exactly what it would look like on that car. It's kind of like a trying it on  type of thing," Schnack said.  "It was professional. They had (the designs) matted and everything, you couldn't have asked for a much better presentation than what they did."

Reach reporter Emma Murray at Emma.Murray@usd.edu

{Article from} http://www.volanteonline.com/news/university-police-gets-face-lift-1.2533231?utm_source=Sailthru&utm_medium=email&utm_term=volante_usd&utm_campaign=volante_usd_201146225